Digital-First Pharmacies: How the U.S. Is Redefining the Drugstore Experience

Jimish Sheth | May 21, 2025

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Digital-First Pharmacies: How the U.S. Is Redefining the Drugstore Experience

Digital-First Pharmacies

The traditional American pharmacy—brick walls, long lines, and paper prescriptions—is quietly being replaced. In its place, a new wave of digital-first pharmacies is emerging. From big retail giants to tech-first platforms, the goal is simple: make prescriptions faster, smarter, and more patient-friendly.

The Shift is Here. COVID-19 sped things up, but the shift was already happening. Today, in 2025, most patients expect their healthcare to be just as convenient as their food delivery or online shopping. They want quick access, clear communication, and personal care—all from their phones.

Let's take a quick look at who's leading the change—and how Finerr is helping independent pharmacies stay in the game.

CVS Health: The App-First Approach

CVS has grown from a pharmacy chain into a digital health platform. Their app allows customers to track prescriptions, get reminders, book vaccines, and manage insurance—all in one place.

Walgreens: Personalized and Preventive

Walgreens is using AI to personalize care and speed up prescription services. From smart kiosks to chronic care programs, they're turning pharmacies into proactive health centers.

Amazon Pharmacy: Fast, Simple, Doorstep Delivery

With Amazon, patients can compare prices, order meds online, and receive them within two days. Combined with Amazon Clinic, the entire healthcare journey—from consultation to delivery—can happen at home.

Finerr: Empowering Local Pharmacies with All-in-one Patient Engagement Platform

Unlike the big chains, Finerr isn't trying to replace local pharmacies—it's helping them thrive. Finerr's all-in-one platform gives small, independent pharmacies the digital tools they need to compete, grow, and stay connected with their communities.
Here's how:

  • Finerr Connect: Upgrade your pharmacy's phone system with custom IVRs, greetings, and call management. No more missed calls or long hold times.
  • Finerr Central: Handle everything from refill reminders to patient messaging, all in one dashboard. Automate tasks, reduce delays, and boost patient engagement.
  • Finerr Engage: Manage your online reputation, respond to reviews, and stay active on social media. Keep your pharmacy visible and trusted.

With Finerr, pharmacies cut costs, improve service, and retain more patients—without losing the personal care they're known for.

What This Means for Patients

Whether it's ordering from CVS, consulting via Amazon Clinic, or getting a refill from your local Finerr-powered pharmacy, today's patients want convenience and control.
The future of pharmacy is hybrid—a mix of digital tools and human care. And while big players build closed ecosystems, Finerr builds bridges—helping every local pharmacy stay relevant in a fast-changing world.

Ready to bring your pharmacy into the digital age?

Choose what suits your pharmacy best and let Finerr help you thrive.